Highest Trending Female Founded Startups and Young Tech Cos

Today is International Women’s Day and to celebrate we thought we would do a little analysis of the list of top 100 trending startups and Young Tech Companies for 2017 to celebrate the companies in that list that were founded or led by women.

By way of background, Techboard is a data company that tracks the progress of Australian Startups and young Tech Companies and produces a number of data products based on the data we collect. Our current products include our monthly ranking of trending Australian startups and young technology companies, “the Month in Aussie Startup and Tech” and our Quarterly Funding Reports tracking a broad range of funding data.  We currently have over 2000 companies in our searchable directory and database and we are constantly adding to that number.

We began collecting data to identify the extent to which the companies we were monitoring were trending to enable us to produce our ranking. We monitor 19 'data points' in 11 categories ranging from social media stats, no of employees, web rank, amount of news coverage and views from our panels of experts. Each company is scored on each category and then ranked on their total score.  For our first National Techboard Award on 30 November 2017 we prepared a weighted ranking taking scores from each of the monthly rankings for 2017 in order to identify the top 10 companies and top 10 up and coming companies. After the awards we published a list of the top 100 trending companies.

I should stress that the metrics that Techboard tracks do not indicate how successful or profitable a company is.  What we pick up on is how visible or noticeable a company is and many of the metrics are certainly indicators of growth or progress... particularly when looked at over multiple periods as is the case with our top 100 ranking.

We have spent some time researching the companies on that list to see how many of the companies represented were founded and/or led by women. Our research indicates that that 17% of the top 100 trending companies were founded and or led by women, with 14% both having at least 1 female founder who is also in a leading ‘c’ level role and four companies whose entire founding team were women. Of those 17 companies only 5 appeared in the top half of the ranking. Only one out of 43 listed companies in the top 100 had a female founder.

It is important to note that one of Australia’s best know Startups, Canva which was co-founded by Melanie Perkins announced a $40 million capital raise giving it a valuation of over $1BUS after we had finalised the top 100 ranking.

Here is a list of the 17 Female Founded Companies and their positions in the Techboard top 100 of 2017.

Company Rank Notes
Power Ledger 3 Co-Founders Dr Jemma Green (Executive Chair) (see interview) and Jenni Conroy. Topped a monthly ranking in August 2017 Won Techboard’s top ranked company in our WA Techboard Awards.
Hyper Anna 23 Co-founder and CEO Natalie Nguyen topped Techboard’s ranking of Data Analytics companies
AirWallex 33 Co-founder and COO Lucy Yueting Liu
Tap into Safety 45 Co-founder and CEO Dr Sue Bahn
Formalytics 47 Co-founder Holly Ade Simpson
Canva 54 Co-founder and CEO Melanie Perkins
Expert360 58 Co-founder Bridget Loudon (CEO) See interview and Emily Yue
Mon Purse 59 Co-founder and Co-CEO Lana Hopkins
Kanopy 62 Founder and CEO Olivia Humphrey
Shoes Of Prey 65 Co-founder and Chief Creative Officer Jodie Fox
The Daily Edited 66 Co-founder and Creative Director Alyce Tran
iCetana 75 Inventor and Co-founder Svetha Venkatesh
UrbanYou 84 Co-founded by Noga Edelstein (CEO) and Elke Keeley
Diversifly 86 Founder and CEO Lucie Hammond
Feedmee 90 Co-founder and COO Brenda Lai
Aurora Labs 95 Co-founder Jessica Snelling
AgriDigital (Full Profile) 100 Co-founder and CEO Emma Weston

Historically Techboard has not been tracking gender data on founders so we may have missed one or more companies from the top 100 that have female founders. Going forward, our intention is to produce more extensive, periodic reports on female founded companies, using our extensive data sources.

We would love to produce more extensive and periodic reports on the female founded companies in our database, including tracking funding from a wide range of sources including, VC, angel, grants, ASX, ICO etc.  As such we are keen to speak with interested individuals or organisations who would like to explore partnering, contributing, being interviewed or co-funding this work. If you are interested please get in touch.

Some great interviews:

Energising the Blockchain – Dr Jemma Green speaks with Techboard about the future of Power and Power Ledger’s historic Initial Coin Offering

Revolutionising the Consulting Profession: Techboard speaks with Bridget Loudon

Investing in ‘Good Humans’ – Dr. Elaine Stead speaks with Techboard about the future of Venture Capital in Australia