Blog

Take a fresh approach to PR with Techboard’s Announcements platform

Techboard is the place for Perth and Western Australian Startups and Tech companies to build their crowd.

Companies who have claimed their profile can make announcements on the Techboard Announcements Platform.

In its early days Techboard is targeting startups and tech companies, their founders, the startup watchers, investors who are actively looking at the Tech sector… the startup and tech fanboys and girls. Later on Techboard aims to sell WAs startups to the general business community and the general public.

 

So what should I announce?

Don’t limit yourself to news that traditional media channels are interested in…. your fans are interested in your little steps, and your incremental progress as well as your huge ‘newsworthy’ wins. 

Think of it as user generated micro-news for your niche audience.
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Why the Techboard?

Welcome to my very first blog post on Techboard.

In this post I will outline the reasoning behind why we have established Techboard.

Many people will have observed that Perth’s startup and tech company scene is currently undergoing somewhat of a renaissance. This is all good… BUT here at Techboard we believe that collectively we can do better and believe information and communication of that information is at the core of our collective success.

We are seeing an increasing appetite for information on startups and tech companies and this is evidenced by the traditional media starting to pick up on it.  While there is great information available on the startup scene generally there is not enough information available on the companies themselves. We feel that much of the activity flies under the radar and as a result some people assume that the level of activity is lower than it actually is. If we can more effectively whet that appetite for information that too will grow.  We are also seeing an increasing interest in supporting local businesses, whether that be a food producer, a local farm, coffee roaster or app developer, web platform operator or telecoms company. Techboard aims to tap into these themes.

But what is the real reason behind Techboard?
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