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Convenience culture has given rise to an expectation of immediacy, in which a fifteen minute wait for a cab is no longer acceptable and where "binge watching" your favourite series on Netflix is a thing.
Growing up in the digital revolution, the latest generation of parents are defining new rituals and while some aspects have moved with the times, others - like bottle feeding - remain frustratingly archaic and slow
With this generation comes a fluid relationship with technology that removes barriers to every day requirements. Which is why we're working on a way to bring parenting into the modern age and give freedom back to parents globally.
The global trend of mothers returning to work sooner, with the new wave of "woke fathers" stepping in to share the feeding role, means parents no longer have time to waste on the bottle prepping process and need a faster, more convenient way to prepare.
Enter Pronto Bottle, the worlds first self-sterilising baby bottle!
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Melbourne, VIC AU