Adveritas signs new contract providing ad fraud prevention to USA client, MUV (ASX:AV1)

Company Name: Adveritas

Announcement Date: 09/10/2019
Announcement Category: Contract/Partnership
Announcement Content:

Key Highlights
● Adveritas signs a 15-month contract with mobile agency, MUV
● MUV is a subsidiary of the world’s largest global agency holding group, WPP PLC (LON: WPP), and has offices in Sao Paulo, Brazil and Miami, USA
● MUV originally signed a 12-month subscription in August (see ASX announcement 20 August 2019), to allow it to offer TrafficGuard to its key clients
● Increased demand for TrafficGuard from its clients has led MUV to both increase its minimum TrafficGuard volume and extend its contract term
● In its new agreement, MUV increases the subscription term from 12 months to 15 months and over the course of the contract will also increase its minimum monthly subscription from US$2,000 to US$10,000 (~A$14,500)
● Minimum contract value for the term is US$130,500 (~A$190,000) with further revenue potential if advertising volumes exceed the contract data usage allocation
● Adveritas is working closely with MUV to introduce TrafficGuard fraud prevention to additional MUV clients directly


Announcement URL: https://www.asx.com.au/asxpdf/20191009/pdf/4499z122sd0vqz.pdf
About Adveritas:

Adveritas Limited (ASX:AV1) creates innovative software solutions that leverage big data to drive business performance.

Go to Company Profile for: Adveritas

Announcement Contact: [email protected]itas.com.au