The world has changed a considerable amount since Techboard went live in June 2015 as a Western Australian focussed startup and tech directory. When we went live with the directory we set up the search engine so that users could start their search by state or company category. We also use these categories in our various data products such as our funding reports and the Month in Aussie Startup and Tech. In the rapid moving startup world new companies are always emerging that mirror or launch the latest in technology and market trends. In order to keep our company categorisation relevant and useful we have twice now had to revise our categories.
We are pleased to say that our latest company re-categorisation project led by Techboard co-founder and Chief Data Nerd, Rafael Kimberley-Bowen has just been completed. We have gone from 30 categories to 43. There are 24 new or modified categories or category definitions. Many of the new categories will come as no surprise coming from significant trends, such as Crypto and Blockchain, Space & satellites. We felt others were necessary due to the numbers of new companies in the emerging fields that deserved individual categories such as Regtech, Legaltech, Adtech & Martech, Robotics, IoT, Parenting and eSports. We also split existing several categories such as by separating food and drink from Agritech and Automotive from Engineering.
Speaking about the project Techboard's Rafael Kimberley-Bowen said:
"It's been more than two years since we first established our framework of categories and things have changed a lot over that period, both in terms of disruptive trends and technologies being deployed, but also in terms of the extent of Techboard's coverage. As such this overhaul of our categorisation was much needed, and it likely won't be the last time we do it."
"Enhancing our categories will enable us to compile more meaningful reports and insights. One of the things we're quite excited by is the ability to provide companies with benchmarking analytics, eg how a company is performing across a range of metrics in relation to its peers. So getting companies in the appropriate categories is crucial to make this analysis meaningful. Any companies interested in getting complimentary access to such reporting should get in touch with Techboard, as we will look to test this out with a small sample of companies who are interested in working with us on developing the analytical reporting."
Here is the full list of categories and their descriptions: