Techboard completes its company re-categorisation project

The world has changed a considerable amount since Techboard went live in June 2015 as a Western Australian focussed startup and tech directory. When we went live with the directory we set up the search engine so that users could start their search by state or company category. We also use these categories in our various data products such as our funding reports and the Month in Aussie Startup and Tech. In the rapid moving startup world new companies are always emerging that mirror or launch the latest in technology and market trends. In order to keep our company categorisation relevant and useful we have twice now had to revise our categories.

We are pleased to say that our latest company re-categorisation project led by Techboard co-founder and Chief Data Nerd, Rafael Kimberley-Bowen has just been completed. We have gone from 30 categories to 43. There are 24 new or modified categories or category definitions. Many of the new categories will come as no surprise coming from significant trends, such as Crypto and Blockchain, Space & satellites. We felt others were necessary due to the numbers of new companies in the emerging fields that deserved individual categories such as Regtech, Legaltech, Adtech & Martech, Robotics, IoT, Parenting and eSports. We also split existing several categories such as by separating food and drink from Agritech and Automotive from Engineering.

Speaking about the project Techboard's Rafael Kimberley-Bowen said:

"It's been more than two years since we first established our framework of categories and things have changed a lot over that period, both in terms of disruptive trends and technologies being deployed, but also in terms of the extent of Techboard's coverage. As such this overhaul of our categorisation was much needed, and it likely won't be the last time we do it."

"Enhancing our categories will enable us to compile more meaningful reports and insights. One of the things we're quite excited by is the ability to provide companies with benchmarking analytics, eg how a company is performing across a range of metrics in relation to its peers. So getting companies in the appropriate categories is crucial to make this analysis meaningful. Any companies interested in getting complimentary access to such reporting should get in touch with Techboard, as we will look to test this out with a small sample of companies who are interested in working with us on developing the analytical reporting."

Here is the full list of categories and their descriptions:

wdt_ID Category Definition
1 Edtech Facilitating learning by creating, using and managing appropriate technological processes and resources. In other words, use of technology in the form of products/apps/tools to enhance learning, pedagogy and instruction. Where Edtech is used by enterprise
2 Fintech Using software to provide financial services. Financial technology companies are generally startups founded with the purpose of disrupting incumbent financial systems and corporations that rely less on software. Systems focused on accounting like expense
3 Legaltech Using software to provide legal services.
4 Insurtech Using software to provide insurance services. Companies in this category will typically also appear in Fintech.
5 Regtech Using software to provide regulatory services. Companies in this category may also appear in Fintech or Legaltech.
6 CleanTech Products, processes or services that reduce waste and require as few non-renewable resources as possible. Clean technology includes recycling, renewable energy (wind power, solar power, biomass, hydropower, biofuels, etc), green transportation, electric m
7 Health & biotech Companies in the health, medical, pharmaceutical and biological sectors. Companies relating to physical fitness rather than health are categorised as Sport & fitness instead.
8 Social enterprise An organization that applies commercial strategies to maximize improvements in human and environmental well-being, typically by maximizing social impact rather than profits for external shareholders. This is not necessarily a not-for-profit, the company c
9 Business software B2B software solutions, typically companies who sell software to other companies to enable them to run their business. A company providing a marketplace to allow sellers and buyers to transact would not be Business Software; however a company selling a bo
10 People solutions Using software to provide services in the areas of human resource management & planning, health & safety, training, recruitment, employment contract and payroll management, etc. Typically in an enterprise context (rather than consumer context).
11 Travel Relating to travel and tourism. Companies in this category may also appear in the Drones & aviation category. Companies involved with the transport of goods will not appear in this category, rather will be categorised as Transport & logistics.
12 Consumer goods Physical products for use by consumers. These companies will often be categorised as Hardware & devices as well, where some eletronics or tech are involved in the product.
13 Telecom Telecommunications companies (eg using technology for communication purposes).
14 Entertainment Music, TV, gaming, shows & concerts. Gaming is a separate category, so gaming companies will appear in both categories.
15 Resources Companies providing goods or services to organisations in the resources sector (mining, oil & gas, etc).
16 Location & mapping GPS, asset tracking, location identification, mapping etc. Companies in this category may also apeear in the IoT category.
17 Social media Relating to platforms that allow people to create or exchange user-generated content (information, ideas, and pictures/videos) in virtual communities and networks.
18 Media Includes broadcast media, print media, published media. Excludes companies in the advertising and marketing space, which will appear instead in the Adtech & martech category.
19 VR & AR Relating to virtual reality, augmented reality, mixed reality.
20 Marketplace Virtual marketplace which facilitate the exchange of goods or services between supply and demand, typically where a direct market does not already exist. Uber and Airbnb are examples of marketplaces, but not for example an ecommerce website which stocks g
21 Sport & fitness Products and services relating to sport, active lifestyle, fitness, etc. As distinct from health and medical goods and services which are included in Health & BioTech. As there is no separate category for beauty & wellness, the Sport & fitness category wi
22 Energy Power generation. A lot of cleantech companies will also be categorised as Energy.
23 Data analytics Software whose primary focus is to extract insights and business intelligence from data (not software that does this incidentally as part of another primary process or output).
24 Safety & security Relating to physical safety & security (CCTV, alarms, monitoring, etc) as well as digital safety & security (anti-virus software, modem filters, software backup services, etc).
25 Defence Companies providing goods or services to organisations in the defence sector.
Category Definition