Trust in Taste

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Elevator Pitch:

Adelaide based brothers Peter and John Evans lead a team of professionals to broaden relevance of Australian wines for Chinese consumers. With over 20 years experience trading, the guys understand the pitfalls and challenges faced by producers. Language barriers can be overcome with some simple collateral, videos and tasting notes to assist your cellar door team at your visitor centre, or in market.

The innovative 60mL sampling program offers consumers the opportunity to try your wines at home, scan the QR code and learn more about wine. Then a simple click through generates purchase to be home delivered.

Build trust in your taste whether you seek to
- Extend your Wine Club into China
- Enter the China market in a small way
- Expand distribution into China in a big way or
- Engage with Chinese consumers for their feedback on the wine you already distribute in the marketplace.

An effective 120 day trial kicks off with winemaker videos being shot locally, and your brand concierge who assists setting up your wine information. We can help set up tasting notes and USP statements that ultimate tell the consumer why they should buy your wine.

We arrange all the logistics if you need or can access inventory you already have in market.

We do in market events and follow up with surveys that tell you whether the consumer thought it was too strong or just right.

Our subscription base is building so you can choose 500 or 1000 or 5000 consumers to target. With one wine or 12. Its totally up to you.

The team in China are WSET trained and understand how to rephrase your information for Chinese consumers.

Social media is so important but there is a massive market that doesn't use Facebook. WeChat is a huge opportunity and confusing for some. Speak to your customers where they consumer their information - on WeChat! and then share it back on other platforms and your website.

Want to know more? Email John and he'll be happy to meet with you. [email protected]

Category: Food & drink
Operational Status: Active
ASX Listing Code (if applicable):
Year of Commencement: 2016

Adelaide, South Australia 5000, AU

State: South Australia
Overseas Operations: No
Key Personnel:
Awards won: