| Company Announcements: (reported by the Company) |
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| Elevator Pitch: | Our mission is to give you gorgeous colour that you love, and to respect your hair, your health and your time. The Shade is transforming at home hair colour with ammonia and PPD free colours that look beautiful, healthy and natural. We empower you to colour at home just like a professional, and to achieve your best ever colour results, with our high-performing, safer colour formulation. Our colours are vegan and cruelty-free and free from ammonia, PPD, parabens and phthalates and will give you beautiful colour results with complete grey coverage in a gentle, no-itch formula which is suitable for sensitive skin. |
| Category: | Consumer goods |
| URL: | https://theshade.com.au/ |
| Operational Status: | Active |
| ASX Listing Code (if applicable): | |
| Year of Commencement: | 2016 |
| Address: | 23 Milton Parade Malvern VIC 3144 |
| State: | Victoria |
| Overseas Operations: | No |
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