Australian Centre for AI in Marketing

Navigating AI Together
Introducing the Australian Centre for AI in Marketing (ACAM): our core focus is on supporting individual marketers on their AI journey.
Vision
To create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.

We believe that marketing has become too much about process and not enough about good marketing that drives incremental growth. Once in a generation opportunity to reduce the process load and make marketing and our careers better.

Our mission:
Demystify AI – Cutting through the complexity to make AI understandable and usable for every marketer.
Share knowledge – Making connections to share insights, expertise, experiences and AI inspiration - expanding knowledge and accelerating AI literacy for all.
Make AI accessible for all – Ensuring all marketers, regardless of expertise, can confidently leverage AI to enhance their skills and impact.
Have Purpose-Driven Impact – As a for-purpose initiative, we are committed to supporting the broader community through new research, scholarships, free Upskill and Insights sessions, and low bono consulting to NFPs.

New South Wales, 2010