Company Name: Tech Mpire
Announcement Date: 23/04/2018
Announcement Category: Product launch/update
Tech Mpire to launch its proprietary fraud mitigation platform as a software as a service for external mobile advertising companies early FY19.
Digital advertising fraud is forecast to cost advertisers globally US$19 billion in 2018 and increasing to $44 billion in 2022, representing a significant revenue opportunity for the company.
TMP now holds “patent pending” status for new functionality being introduced to its innovative TrafficGuard IP.
TrafficGuard® to date has blocked over 4 billion fraudulent clicks and installs since its deployment in the Tech Mpire business.
Currently in talks to establish trial agreements with global Tier 1 mobile advertising customer who want to protect their brands from fraudulent downloads and maximise Return on Investment (ROI).
Click the below link for the full announcement.
Announcement URL: http://bit.ly/TB-TrafficGuard-Patent
About Tech Mpire:
Tech Mpire Ltd (ASX:TMP) is changing the way advertisers acquire their customers online, while delivering significant ROI.
We are an advertising technology and performance marketing company, with a global presence and a focus on innovation. Using our platform nxus®, we develop comprehensive customer acquisition solutions for our clients and provide granular visibility into the drivers of online advertising performance.
Go to Company Profile for: Tech Mpire
Announcement Contact: [email protected]