Company Name: Adveritas
Announcement Date: 23/04/2018
Announcement Category: Product launch/update
Tech Mpire to launch its proprietary fraud mitigation platform as a software as a service for external mobile advertising companies early FY19.
Digital advertising fraud is forecast to cost advertisers globally US$19 billion in 2018 and increasing to $44 billion in 2022, representing a significant revenue opportunity for the company.
TMP now holds “patent pending” status for new functionality being introduced to its innovative TrafficGuard IP.
TrafficGuard® to date has blocked over 4 billion fraudulent clicks and installs since its deployment in the Tech Mpire business.
Currently in talks to establish trial agreements with global Tier 1 mobile advertising customer who want to protect their brands from fraudulent downloads and maximise Return on Investment (ROI).
Click the below link for the full announcement.
Announcement URL: http://bit.ly/TB-TrafficGuard-Patent
Adveritas Limited (ASX:AV1) creates innovative software solutions that leverage big data to drive business performance.
Go to Company Profile for: Adveritas
Announcement Contact: [email protected]