Company Name: Smartbeat
Announcement Date: 03/11/2016
Announcement Category: Product launch/update
Announcement Content:
ENGAGEMENT COACH IS NOW KNOWN AS SMARTBEAT
Connecting Retailers to Customers using World-First Technology
Perth, Western Australia - 3 Nov 2016 - Engagement Coach is SMARTBEATing the same drum.
After only 12 months, local SaaS tech startup Engagement Coach has decided to change its name to Smartbeat.
With the focus remaining firmly on customer engagement for hospitality and retail SMEs, Smartbeat reflects the heart of the platforms ‘Actionboard’ that shows real-time interactions from data gathering services such as social media, WiFi, presence and their patent pending technology ‘Smart First Contact’.
“When we started pitching the idea to small business owners & investors, we realised that a lot of the words we were using were ‘fluffy’ or jargon.” explains Co-founder Todd Sainsbury. “Even words you may not consider tech jargon, like; engagement, wifi & connection would get us glazed eyes or blank stares.”
“The ‘Innovation Boom’ became the ‘Ideas Boom’ because every aussie knows an Ideas Man, not so many relate to the Innovation Man.”
“Smartbeat has no preconceptions and allows us to tell the story”
The Smartbeat Actionboard automatically gathers and analyses information and shows a real-time Pulse of a business; the more interactions, the faster the pulse and the more opportunity to understand and grow the business.
Instead of building a list of names to market to, the Smartbeat platform helps to guide customers from passersby to visitors to regulars to raving fans, growing a strong and engaged customer community.
Initially starting out as a socially integrated WiFI provider called Freedom WiFi, Co-founders Paul Trappitt and Todd Sainsbury realised the real opportunity was combining data from multiple sources to create marketing actions and measure real conversions. Not just likes or hits but footfall, signups, sign-ins, and engagement. Freedom WiFi is still the public brand for the Smartbeat WiFi service.
Media contacts
Todd Sainsbury
CMO & Co-Founder
[email protected]
Mob 0419 867 135
Paul Trappitt
CEO & Co-Founder
[email protected]
Mob 0447 494 227
Announcement URL:
About Smartbeat:
Know your customers, Grow your business.
Connecting retailers to their customers using world-first technology.
Go to Company Profile for: Smartbeat
Announcement Contact: [email protected]
