Company Name: Komo
Announcement Date: 13/04/2018
Announcement Category: Contract/Partnership
Hyundai A-League team Perth Glory has launched a new gamified fan engagement platform in conjunction with Perth based scale up company QuizJam.
The new Perth Glory QuizJam Board, which can be found here (https://www.perthglory.com.au/perth-glory-quiz), is a digital platform for Glory to engage with their fans, offering multiple types of trivia games, surveys, polling and other prize based competitions.
Launched in early February 2018, the platform is already seeing fantastic results, beyond that of traditional fan engagement and advertising tools.
Co-Founder and CEO Joel Steel says, “QuizJam uses gaming concepts and strategies to draw an audience in to engage with a brand’s content rather than just receiving it.
“This gives us a rare opportunity to engage with the consumers on a deeper level which then allows the brand to engage at that same level and achieve well above industry engagement, advertising and lead generation results.”
The Perth Glory QuizJam Board boasts multiple game types including the ability for a fan to take on their favourite player in a “Beat the Expert” quiz. Fans need to beat the score of their favorite player in order to gain an entry into a prize draw or to unlock a special offer.
“It’s been a pleasure working with QuizJam to launch and develop this innovative new platform and we’ve been pleased with some encouraging early results in terms of fan engagement. The feedback that we have received has been overwhelmingly positive. With exciting new developments planned for the coming weeks and months, we are expecting the level of engagement to continue to grow.”
Perth Glory CEO, Peter Filopoulos.
Due to the success of the Perth Glory QuizJam Board the club extended to facilitate fan votes for the QBE Man of the match Poll and National Storage Man of the Month Poll.
Perth Glory previously ran polls through a Google form on their site, but they can now send people to their fully white-labeled QuizJam board which has been embedded into their Perth Glory website. Through this, fans participate in the poll and then seamlessly continue to engage with a quiz, survey or competition to win prizes and take on their fellow fans to become the most knowledgeable/greatest Perth Glory fan.
The club adds new quiz content and competitions regularly in order to keep the fans engaged and has also activated the platform on game day to engage with the fans before, during and after the game.
Perth Glory also utilises the other key features that the QuizJam platform has to offer. QuizJam delivers hyper targeted and interactive advertising throughout the gaming experience which provides above industry average engagement rates with the latest Glory campaign, achieving a 30% CTR. The QuizJam platform’s ability to generate leads for membership, ticket and merchandise sales is also a major advantage for the club.
Given the high level of engagement with the platform to date amongst members and fans, Perth Glory believe it will soon become a revenue source for the club, through advertising sales and corporate partnerships.
“QuizJam present a number of unique commercial opportunities that we are in the process of exploring and as a club, we are excited by their potential, particularly in the areas of branding rights and advertising space.”
Perth Glory CEO, Peter Filopoulos.
“By delivering upfront value to a hyper targeted and engaged user we can build on the club’s relationships with current fans, engage with potential new ones, while delivering outstanding commercial results back to the club.” Steel says.
To date, QuizJam has partnered with some of Australia’s leading marketing and digital agencies and worked with some of Australia’s biggest brands and organisations. QuizJam has a $1M funding round open right and will be using the funds raised to expand their team to meet the growing demand for the platform.
Announcement URL: https://www.perthglory.com.au/perth-glory-quiz
Komo creates immersive and high performing digital experiences, closing the loop between consumer engagement and action.
Go to Company Profile for: Komo
Announcement Contact: [email protected]