Company Name: Moroku
Announcement Date: 14/09/2017
Announcement Category: Awards/recognition
Announcement Content:
Moroku has been identified as one of the top 4 Fintechâs globally best positioned to take on the battle for Millennials by LâAtelier, BNP Paribasâ research group charged with assisting the bank and its clients in formulating the right strategy to address and take advantage of current and future change.
When you talk to Millennials (aka Generation Y-ers), one word keeps coming back again and again: fun. âIt has to be fun and it has to move fast,â underlines French philosopher and noted conference speaker Denis Marquet. Whatever label you choose to give it, fun, cool, rockânâroll, amusement or simply pleasure is in the year 2017 the key factor for a successful financial experience. This is, at the very least, is what most appeals to Millennials, who are noted for their ubiquitous and intuitive use of digital tools based on their iconic device â the mobile phone â and are attracted to video games to an extent that is very rare among their elders. This propensity for gaming has earned this segment of the population the nickname âGeneration Playâ.
Australian firm Moroku have been working to make the banking experience more entertaining. Morokuâs watchword âMaking Banking Funâ â and its approach are radically different from most FinTech startups. The account management experience is rather like a Facebook game, quite similar in terms of its graphics, design and feel to Farmville. âItâs vital that opening an account and managing your finances should become a pleasant, fulfilling experiences. The gamification side must encourage the user to put in some time and draw some knowledge from it,â argued Guillaume AlmĂ©ras, Senior Executive Search Consultant at the MRL Group
Telstra's recent finacial services research report across 27,000 consumers in 8 countries, indicates that Millennials are increasingly the main source of profit for banks and will own that position for 20 years. They benchmark their digital experience against Facebook, Call of Duty and Uber and will choose their banks based on the quality of their apps.
https://insight.telstra.com.au/3MI
Announcement URL: https://atelier.bnpparibas/en/fintech/article/fintech-fun
About Moroku:
Moroku is a software company that operates at the intersection of mobile, gaming and social to create engaging banking and payment experiences that promote customer learning and brand loyalty.
The term Moroku derives from the term Puroku Ă the traditional Maori term for ĂgatheringĂ. A mobile-puroku is the 21st century means of gathering, connecting and engaging communities.
We are on a mission to help people be fabulous with their finances and have a vision to be the partner of choice for banks that want to help their customers succeed financially.
What Does Moroku Do?
We create engaging mobile experiences by gamifying consumer interactions in banking and payments with the Moroku Game System and enabling small to medium sized businesses to thrive with Marrakash.
Go to Company Profile for: Moroku
Announcement Contact: [email protected]
