Company Name: Trendwise
Announcement Date: 03/11/2016
Announcement Category: Awards/recognition, Team Update
Announcement Content:
We would like to make a special welcome to Alice Manners, an accomplished digital industry veteran, who has recently joined the Inhouse Group board of directors.
Alice is a digital marketing and media leader with over 20 yearsâ experience working across Asia Pacific, where her roles have focused on driving transformation and growth across the region.
"Itâs exciting to be working with an award winning organisation whose flagship product is so relevant to marketers today,â said Alice.
âWith data playing such a pivotal role in marketing, this leading edge analytics platform monitors customer behaviour to deliver real-time trends on traffic volumes, dwell, path, opportunity, engagement, conversion and loyalty.â
âIt brings to the physical world, a level of business intelligence and visualisation previously available only to the virtual, online world."
Manners has a successful track record building digital agency networks during her 15 years traveling across the region, 10 of which were based in Singapore.
Key roles have included:
Chief Operating Officer Asia Pacific of Group M Interaction overseeing 13 countries. Group M is the parent company of WPPâs Media Agencies including Mindshare, MediaCom, Media Edge and Maxus.
Managing Director, MOne Asia Pacific bringing together two WPP digital operations â Mindshareâs MDigital and Ogilvy Oneâs digital media.
Regional Media Director at Organic Inc, an Internet professional services firm that survived the days of the dotcom and has a history as an industry innovator having developed the Apache Web server and worked on the design of some of the Internetâs earliest Web sites including Yahoo.
CEO of Interactive Advertising Bureau (IAB) Australia, the peak trade association for online advertising in Australia whose principal objective is to support and enable the media and marketing industry to thrive in the digital economy. During her tenure the online advertising industry grew to become the largest ad segment with 41 percent share of all advertising in Australia (CEASA 2015).
Currently, Alice is the Chief Digital Officer at Marketforce, Western Australiaâs oldest and most successful brand and marketing communications agency and part of Clemenger BBDO, Australia's largest communications network.
Alice is also a regular speaker at industry events and was voted as one of Australia's top 30 Women in Media in B&T's Awards in 2014 and 2015.
âWe are truly honoured to have Alice join the Inhouse Group board, as she brings with her a opportune perspective of the online advertising and analytics world,â said Clinton House.
âAlice recognises that the Trendwise platform is the much-needed offline, passive piece of the âcustomer journeyâ puzzle, and has already proved indispensable with her understanding of, and connections into the Asian region.â
Alice joins an existing experienced Inhouse Group board of directors in, Clinton House, Greg Riebe, Peter Rossdeutscher and Chris Innis.
We are thrilled to have Alice on board and look forward to her invaluable international experience supporting Inhouse Group and the Trendwise solution.
For any media enquires, contact Ajay Jones on [email protected] or 0414 136 946.
Announcement URL: http://trendwise.co/alice-manners-joins-inhouse-group-board-directors/
About Trendwise:
Trendwise brings internet-style visitor analytics to the physical world.
Trendwise allows business owners to optimise customer engagement, conversion and loyalty by understanding exactly when, where and how visitors interact with their physical locations.
Go to Company Profile for: Trendwise
Announcement Contact: [email protected]
