Company Name: Velpic
Announcement Date: 12/05/2016
Announcement Category: Contract/Partnership
Announcement Content:
Velpic enters Strategic Partnerships to Drive Customer Growth
Highlights
Velpic enters separate strategic partnerships to extend reach to potential customers with
potential to multiply reach capacity to continue strong customer growth
Collaboration agreement with Big Review TV to develop and produce video content to specific
customer requirements and for Velpic’s Lesson Marketplace
Partnership with Cognitives to build and procure corporate eLearning online community
through social aggregation with potential to exponentially expand customer reach into new
sectors
Minimal upfront capital required for each partnership with capacity to enhance revenue
generation through subscription fees and revenue sharing through cross promotion
opportunities
Velpic Limited (ASX: VPC) (“Velpic” or the “Company) is pleased to advise that it has entered into
two separate strategic partnership agreements that will substantially enhance the capabilities of
the Company’s video eLearning platform and further extend Velpic’s reach to potential customers
to continue the strong customer growth momentum.
Big Review TV
Velpic has signed a collaboration agreement with Big Un Limited (ASX: BIG), the parent company
of Big Review TV Ltd (“BRTV”), which provides online video content, video reviews and online
marketing services to small and medium enterprises through its platform bigreviewtv.com.
BRTV has built a pipeline of more than 15,000 customers and has operations across Australia,
New Zealand, the UK, the US, Hong Kong, Singapore and Vancouver.
Through the partnership, Velpic and BRTV will collaborate to develop and produce video content
for specific customer requirements such as inductions and focused training lessons suitable for
different sectors the Company’s customers operate in. The partnership will also contribute to
Velpic’s Lesson Marketplace (see ASX announcement 17 February 2016), where pre-developed
video content developed in collaboration with third party experts can be purchased by customers.
Under the partnership, there will be capacity for Velpic and BRTV to execute cross promotion
campaigns on each other’s platforms to further extend customer reach.
Velpic will subscribe to BRTV services that will incorporate the cost of developing and producing
video content, following which a revenue sharing model will be enacted in relation to the cross
promotion of services on platforms.
The availability of pre-developed eLearning content on the Company’s Lesson Marketplace will be
key to maximising revenue from this stream, which provides enhanced optionality for customers.
Velpic will continue to share revenue from the Lesson Marketplace with the third party creator of
the content.
Velpic Chief Executive, Russell Francis, commented: “We are very pleased to be collaborating
with Big Review TV, with their video production capabilities and online marketing solutions making
them a great partner for Velpic.
“The partnership will significantly bolster the content offering on the Company’s Lesson
Marketplace, providing existing and new customers with a one-stop shop solution for workplace
training, while providing another avenue for both companies to extend their customer reach and
enhance revenue generation.”
BIG Review TV Executive Director, Brandon Evertz, commented: “Our strategic partnership
with Velpic brings multiple cross-selling and cross-promotional opportunities and is expected to
substantially enhance our potential customer reach and will increase our penetration into new
sectors. We’re focused on content; the creation of content and distribution of content and we’re
delighted to partner with Velpic to increase its content capabilities.”
COGNITIVES
The partnership with Cognitives.io will enable Velpic to commence the development and
procurement of a corporate eLearning online community through social aggregation that has the
added capacity to exponentially expand the Company’s reach to new market sectors with minimal
capital requirement.
Cognitives.io is a SaaS (software-as-a-service) publishing platform that allows businesses to build
a community around content and the brand. This is executed through leading digital publishing
tools, social curation functionality, deep data and content marketplace integration, providing
businesses with advanced functionalities that make their community stand out from others.
Under the partnership, Cognitives will provide a specially designed platform for Velpic to place
specially curated content that will be accessible to the learning community and allows them to
participate on the platform either through comments or publish their own articles. There is
functionality to expand this to a multi-level publishing model that can be separated via sectors or
learning pathways such as corporate training, compliance, training organisations etc, with Velpic to
act as overall owner of the platform.
The platform provides Velpic with the opportunity to build its brand in association with the
workplace eLearning market and potentially position itself as an authority in the Learning
Management System (LMS) sector.
In addition, there is scope to generate revenue through the Cognitives platform through a revenue
sharing model, where Velpic receives a portion of the Cognitives monthly license fees on the
Company’s customers that use the platform.
Mr Francis commented: “The partnership with Cognitives provides Velpic with a unique
opportunity to position itself as a leader in the corporate training space, where global spending in
the area topped US$130 billion last year.
“The functionality that the Cognitives platform offers, in particular the social aggregation capability,
will enable Velpic to reach out and exponentially expand our offering to many more verticals
without much upfront capital. We are very pleased to be partnering with Cognitives and look
forward to launching this collaboration in the near future.”
Cognitives.io Chief Executive, Justin Cannon commented: “We are really privileged to be
working with a disruptive tech company like Velpic and to support their drive to become thought
leaders in the e-learning space.”
Announcement URL: http://www.velpiclimited.com/investors/asx-announcements/2016.html
About Velpic:
Velpic - Video eLearning Platform In the Cloud
Online learning is easier than ever with Velpic, a powerful training solution for companies of all sizes and industries.
In a single tool, Velpic’s new cloud based platform allows you to create and edit your own impactful video lessons in-house, play your lessons online and finally, as an administrator, you can track, manage and schedule all your company online training and inductions.
Velpic has proven to dramatically reduce the time and costs to train and induct staff while improving comprehension and retention of the subject matter. Our online training software utilises a visual, interactive approach to learning; through smart quizzes and high quality videos, you can maximise each lesson’s impact.
Everything you need to empower your workforce, in one platform – Velpic eLearning.
Go to Company Profile for: Velpic
Announcement Contact: [email protected]
